When you’re gearing up to release your next single there’s a lot that’s probably racing through your head. Primarily, the question of. How can I make sure my next release is going to release as many people as possible?
One of the best ways to do that is to get your single added to a playlist. Getting your song into a curated playlist is like a badge of quality for your single. It says to the listener that this is a song that is worth your time to listen to. Even better than that is getting your single put onto a Spotify-curated playlist. Accomplishing this is the modern equivalent of getting yourself featured on a hit radio station! It brings potentially thousands of new listeners right to your door.
But now, you’re probably wondering. Well, this all sounds fine and dandy, but how do I get myself onto one of these playlists? Well, you’re in luck! Because I have created this amazing guide to how to get your song noticed by playlists.
In this guide we’ll cover, creating your pitch. Make sure you have a dynamite single that has all of the right tags. And most of all we’ll take a look at some of the formal considerations you can add to your song to make it more “playlist friendly.” Now if that sounds like a hoot and a holler to you then jump on while we go over 3 of the best ways to get yourself on a Spotify Playlist!
The Perfect Pitch
To start this guide off, I want to talk about your pitch. Your pitch is how you sell yourself to a playlist curator. Someone who is curating a playlist receives thousands of admissions a day. That is why it’s so important to make sure your pitch is succinct, direct, and most importantly.
Sent to an appropriate playlist for your music. One mistake I see people make constantly is pitching themselves to the wrong curator. What I mean by this, is that. If you make techno music. Don’t send your song to a rock playlist. At that point, you’re wasting both your and the curators’ time. Sad as this is to say, you’re probably not gonna be the great genre unifier you’re pitching this song as. Sending your techno single to a techno playlist is how you’ll get a positive response (and hopefully a placement) for your music!
Keeping up Your Socials
Now, you may find this a tad silly, but this is 100 percent true. A curator will more likely than not check your social media before they decide on your placement. Now, this doesn’t necessarily mean that you need to have 20k followers, but it does mean that it’s a good idea to show forward momentum on your end.
Having new and consistent posts is a great way to do this so that you can keep your engagement high. Another great way to inflate the traffic on your profile is to search for tags that relate to your music — i.e. if you make techno search #techno. Then find some posts that you genuinely enjoy. Then like and comment on each of these posts. This helps get your name out there, as well as push your profile’s visibility on the social media’s algorithm!
Abridging Your Song
Now, my next trick is more related to the nitty gritty of music-making. Have you ever noticed that most songs that get a high placement on playlists are shorter? That’s not by accident! You see it’s a current trend right now that most pop songs that are successful only feature an intro, a chorus, a verse, and then the chorus again. Short, sweet, simple, and straight to the point.
If you’re writing a song with the express purpose of it being your lead single, then you may want to keep this song structure in mind. Now, this isn’t to say that if you have a longer song it has no place on a playlist. That’s not true at all. But if you’re looking to have your next single be as spectacular and engaging as anything else on the radio. Following this formula isn’t a bad way to go!
When you’re looking to release a new single. It’s tough. There are so many factors to take into consideration, it’s easy to feel overwhelmed. Couple this with the mountains of advice that show up from a simple search of how to upload to Spotify. It’s easy to see why people say there is so much misinformation out there. But don’t worry because I have you covered! If you ever feel that you are lost on this miraculous journey, just remember these three steps to a successful playlist pitch.
Tailor your single to the playlist you’re pitching to, drive engagement, and build hype for the song through your social media profiles, and last but not least — make sure your song feels like a “single”. This can mean a lot of things, but if you take the formal consideration we talked about previously into account, you’ll be well on your way. And if you have any more questions, then just take another look at this incredible guide on three of the best ways to get your music added to a Spotify playlist!
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